Roar - Don't Be a Snore

Sometimes SellWell clients haven’t had much prior sales training, and when we review their elevator pitch, we see the same old tired opening.

 They start their pitch with a self-introduction.

 That’s a problem because, chances are, your competition starts their elevator pitch with a self-intro too.

 Instead, differentiate! Engage your audience’s imagination!

 Structure the first few words of your pitch to present a challenge or ask a question.

 My elevator pitch used to start with: “Hi, I’m Jeff Hayes with SellWell Solutions. SellWell is a sales consulting firm that helps…”

 Snore.

 Now I start with: “Is someone you know suffering from sales anxiety?”

 Many times, they’ll respond with a little half-chuckle. You know the one. It’s the sound of buy-in.

 Eight words into my pitch and I’m differentiated, I’m memorable, and I’ve got my first buy-in.

 For some clients, this one adjustment has doubled their referral rates.

 Open your elevator pitch with a roar (not a snore) and I bet you’ll see similar results.